British papermaker James Cropper Paper & Packaging has announced the appointment of Mickael Minot as Brand Owner Director, a newly created role that positions the company for accelerated growth in the luxury packaging sector.
With over 16 years of international experience and an MBA from EDHEC Business School, Mr Minot has collaborated with leading fashion, beauty, and spirits brands across 80 markets.
He will be based in Boulogne-Billancourt and will spearhead James Cropper’s global brand-owner partnerships, guiding multidisciplinary teams to deliver bold colour, market-leading craft, and sustainable innovation at scale.
Mr Minot commented: “James Cropper has been a benchmark for luxury packaging throughout my career. When this opportunity arose, it immediately felt like the perfect next chapter. Paper is unique as a luxury material because it engages two of our primary senses - sight and touch. The moment your hand feels soft, carefully crafted paper, the luxury experience has already begun.”
