Netto Deutschland reduces printed advertising

French retailer Cora says it will use its print advertising in a more targeted way and reduce it altogether. Particularly its advertising brochures, which used to contain about forty pages and were distributed to non-addressed households, will be reduced to four pages now. Printed copies of the full brochure will only...

Germany’s magazine sector is facing one of the largest and most complex challenges of the century, not only because the printing business continues to be on the decline. Drastically rising energy and paper prices coupled with constantly increasing postal delivery costs are placing a huge burden on Germany’s printing...

Newsprint buyers in Germany are unhappy with the downward price corrections achieved so far and demand more substantial price cuts. They criticise the persistent spread in prices as well as the fact that the fundamentally high level does not reflect market reality. Pressure on prices is therefore unrelenting. Paper...