French retailer Cora says it will use its print advertising in a more targeted way and reduce it altogether. Particularly its advertising brochures, which used to contain about forty pages and were distributed to non-addressed households, will be reduced to four pages now. Printed copies of the full brochure will on...
Retailer Cora reduces volume of printed non-addressed advertising
© 2022 EUWID Europäischer Wirtschaftsdienst GmbH | All Rights Reserved.
Copyright notice The regular and systematic circulation of price tables from the EUWID Premium section is not permitted. Only one copy is permitted to be printed out for the purpose of circulation within the company. Distribution of EUWID price tables by intranet or by E-Mail within a company, throughout a group of companies, to customers, or to independent sales representatives is not permitted and constitutes an infringement of copyright law.