Ad market substantially down in 2020 due to Covid-19 crisis

Statistical snapshot Germany

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Germany’s advertising industry will shrink in 2020 as a whole. The central advertising association of Germany (ZAW) forecasts that losses of around €3bn, or about 6 per cent, will be recorded compared to 2019, resulting in total sales of €45bn in 2020. Advertising spending is likely to drop by 4 per cent to ...

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