The European association representing containerboard producers has rebranded itself as Containerboard Europe, marking a new phase in the organisation’s development. Formerly known as Cepi ContainerBoard, the Brussels-based association says the change reflects its evolving role in supporting and connecting containerboard manufacturers across Europe.
As part of the rebranding, Containerboard Europe has launched a completely revamped website, designed to offer a more intuitive platform for members and stakeholders. The new website serves as an industry resource hub, providing access to market data, technical information, sustainability initiatives, and updates on relevant developments in the sector.
According to Managing Director Paul van Bezouw, the new name and digital presence signal a strategic shift: "This rebrand marks a new chapter for our association. With a fresh identity and an enhanced digital presence, we are better positioned to support our members and to engage and collaborate more effectively with the broader industry ecosystem."
The website features a modernised design, enhanced insights into the containerboard market, and a dedicated members’ portal. The association said the transition reflects its commitment to promoting circular economy principles, innovation, and the continued development of a resilient and sustainable packaging industry in Europe.
