Despite an increasing shift to digital advertising channels, many consumers still rely on printed leaflets and catalogues, and use them to make their shopping decisions. This is the finding of the latest annual European Shopper-survey, in this iteration based on responses from 7,000 consumers from 8 countries.<...
Danish study says print advertising is still an integral part of shopping behaviour for many consumers
© 2023 EUWID Europäischer Wirtschaftsdienst GmbH | All Rights Reserved.
Copyright notice The individual articles, tables and other contents published by EUWID are protected by copyright and are provided exclusively for the client's own use and the use of the client's employees. In the absence of a more extensive licence agreement, only one copy may be printed for circulation at a single business location designated by the client. Digital distribution of EUWID contents, especially by intranet or by e-mail, within a company, throughout a group of companies, or outside a company is not permitted and constitutes an infringement of copyright law. Read more in our FAQ.