European printers warn about lack of paper and permanent damage in their industry

At the beginning of October, retailer Netto Deutschland has started testing a combination of digital and print advertising in the greater Berlin area. Within this framework, the familiar paper advertising usually containing 32 pages will be reduced to an A4 page (printed on both sides). The new A4 flyers contain a QR...

French retailer Cora says it will use its print advertising in a more targeted way and reduce it altogether. Particularly its advertising brochures, which used to contain about forty pages and were distributed to non-addressed households, will be reduced to four pages now. Printed copies of the full brochure will only...

Germany’s magazine sector is facing one of the largest and most complex challenges of the century, not only because the printing business continues to be on the decline. Drastically rising energy and paper prices coupled with constantly increasing postal delivery costs are placing a huge burden on Germany’s printing...