The preliminary findings of a study on the market for unaddressed printed advertising (‘Oui Pub’ or ‘Yes to advertising’) finally arrived in mid-January after a wait of a few months. Conducted in 14 different towns, cities and areas since 2022, the study explored the impact of bans on delivering unaddressed printed advertising to households in these communities, except to those who placed a sticker on their letterbox stating that they wanted to receive printed flyers and leaflets....
Read more
You can only use this article with a valid subscription and registration. Registered subscribers can access all articles after entering their user name and password.
- Ad -
