Tony Smurfit: “Sustainability is gaining paramount importance in packaging markets”

Dr Maija Pohjakallio explains Metsä Group’s approach to circularity

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Keynote Speaker Tony Smurfit, spoke about the changing role of packaging and the growing importance of sustainability for packaging companies. Smurfit Kappa started off as a sheet plant in Ireland in the 1930s. At that time, corrugated packaging was brown, and its only role was to protect the customer’s products, Mr...

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