The current Ikea catalogue will be the last. Ikea will be focusing on strengthening digital channels and on new ways of communicating with customers. Customer behaviour and media consumption have changed and the Ikea catalogue has been used less and less, the company explains. In the past year Ikea's online trade grew ...
Read more
You can only use this article with a valid subscription and registration. Registered subscribers can access all articles after entering their user name and password.
- Ad -