New initiative in Germany wants consumers’ OK for unaddressed letterbox advertisement

Printing and advertising industry warns of negative impact of switch to opt-in

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At the end of 2020, German consumers’ association Letzte Werbung filed a renewed petition against unsolicited letterbox advertisements. Together with environmental association Deutsche Umwelthilfe (DUH), the association has submitted around 97,000 signatures to the Federal Ministry of Justice and Consumer Protection ...

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