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Newspapers try to win new readers and advertisers with innovative ideas

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Published in issue 13/2004
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Inspired by Italian press German Süddeutsche Zeitung launches “SZ library” The current atmosphere in the newspaper industry is characterised by slowing circu-lation and low advertising spending and publishers are trying to come up with inno-vative ideas to stimulate the market. On 20 March 2004, for example, ...

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